Publications

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113 books and book chapters have been published.
(97 in Japanese, 4 in English, 6 translated in Chinese, 5 translated in Hangul, and 1 translated in Thailand language)

Branding of Kansei/Affective Industry – Grand Seiko, Facterier, Superior High-density Fabric ”DICROS,” and Heritage Craft Brand ”Hirume –

Branding of Kansei/Affective Industry – Grand Seiko, Facterier, Superior High-density Fabric "DICROS," and Heritage Craft Brand "Hirume" –
Nagasawa, Shin’ya (ed.), “Outline of this Volume”
Kaibundo Publishing, pp.iii-vi, 244pp.
2020
ISBN 978-4-303-72385-9 (in Japanese)

Store Location Strategy for Kuxury vs. Non-Luxury – Relationship between Ideal Self and Real Self and Brand –

Store Location Strategy for Kuxury vs. Non-Luxury – Relationship between Ideal Self and Real Self and Brand –
Nagasawa, Shin’ya (sups.), “Foreword,” Ken Kumagai (Author)
Bunshindo Publishing Corporation, p.iii, 255pp
2020
ISBN 978-4-8309-5081-0 (in Japanese)

Kansei/Affective Value Creation of Cosmetics – Usability Evaluation and Prescription Design –

Kansei/Affective Value Creation of Cosmetics – Usability Evaluation and Prescription Design –
Nagasawa, Shin’ya, “Part 1, Chapter 3: Statistical Analysis of Sensory Evaluation for Product Design and Development,” In: Yoko Akiyama (sups.), Shojiro Takahashi, Hideo Jinguh, Shin’ya Nagasawa, et al.
CMC Publishing Co., Ltd., pp.30-38, 284pp.
2020
ISBN 978-4-7813-1493-8 (in Japanese)

Kansei/Affective Marketing of Traditional Craft Brands – Castings at Nosaku in Toyama, Kyo-kanoko-shibori at Yoshioka Jin Shoten in Kyoto, Nishijin-ori at Tomiya Textile in Kyoto, and Makeup Brush at Hakuhodo in Hiroshima –

Kansei/Affective Marketing of Traditional Craft Brands – Castings at Nosaku in Toyama, Kyo-kanoko-shibori at Yoshioka Jin Shoten in Kyoto, Nishijin-ori at Tomiya Textile in Kyoto, and Makeup Brush at Hakuhodo in Hiroshima –
Nagasawa, Shin’ya (ed.), “Foreword”
Doyukan Inc., pp.i-viii, 266pp.
2019
ISBN 978-4-496-05444-0 (in Japanese)

Revolutions of Logistics & SCM – Evolution of Physical Distribution that Opens up the Future –

Revolutions of Logistics & SCM – Evolution of Physical Distribution that Opens up the Future –
Nagasawa, Shin’ya (ed.), “Foreword”
Koyo Shobo Corporation, pp.iii-viii, 203pp.
2019
ISBN 978-4-7710-3256-9 (in Japanese)

Basics of Strategic Development of Kansei Product – Customer Experience, Design, Fulfilment Technology, Brand and Management –

Basics of Strategic Development of Kansei Product – Customer Experience, Design, Fulfilment Technology, Brand and Management –
Nagasawa, Shin’ya (eds.), “Foreword,” “Chapter 1: Kansei Engineering / Kansei Evaluation / Customer Experience,” “Chapter 2: Study on Product Design and Affective Value for Product Development,” “Chapter 10: Construction of the Theoretical Framework for the Long-standing Strategy,” “Chapter 11: Management of Sustainable Brand Value”
Kaibundo Publishing, pp.i-ii, 3-20, 21-36, 139-154, 155-171, 185pp.
2019
ISBN 978-4-303-72397-2 (in Japanese)

La Boite's 10th Anniversary Commemorative Publication

La Boite's 10th Anniversary Commemorative Publication
Nagasawa, Shin’ya, “On the Future of Fetish Value and Affective/ Kansei Value,” In: La Boite ed., Shin'ya Nagasawa (Author)
La Boite (not for sale), pp.2-11, 188pp.
2019
(in Japanese & English)

High-End Disruptive Innovation Theory and its Empirical Validation – Brand Strategies of Richard Mille, Tokyobike, White Mountaineering, and Balmuda –

High-End Disruptive Innovation Theory and its Empirical Validation – Brand Strategies of Richard Mille, Tokyobike, White Mountaineering, and Balmuda –
Nagasawa, Shin’ya, and Yuji Bando
Koyo Shobo, 157pp.
2019
ISBN 978-4-7710-3108-1 (in Japanese)

Practices of Kansei/Affective & Fashion Industry – Institute for the Fashion Industries, Beams, Yamadamatsu Incense-wood, and Kyoritsu Cosmetic Surgery –

Practices of Kansei/Affective & Fashion Industry – Institute for the Fashion Industries, Beams, Yamadamatsu Incense-wood, and Kyoritsu Cosmetic Surgery –
Nagasawa, Shin’ya (ed.), “Outline of this Volume”
Kaibundo Publishing, pp.i-vii, 189pp.
ISBN 978-4-303-72386-6 (in Japanese)

Kansei/Affective Marketing of Local Manufacturing Brands – Katunuma Winery in Yamanashi, Asahi-Shuzo Sake Brewing in Niigata, Oriental Carpet Mille in Yamagatam, and Sato Seni in Yamagata –

Kansei/Affective Marketing of Local Manufacturing Brands – Katunuma Winery in Yamanashi, Asahi-Shuzo Sake Brewing in Niigata, Oriental Carpet Mille in Yamagatam, and Sato Seni in Yamagata –
Nagasawa, Shin’ya (ed.), “Foreword”
Doyukan, pp.iv-x, 326pp.
ISBN 978-4-496-05399-3 (in Japanese)

Practices of Logistics & SCM – Evolution and Globalization of Physical Distribution –

Practices of Logistics & SCM – Evolution and Globalization of Physical Distribution –
Nagasawa, Shin’ya (ed.), “Foreword,” “Chapter 1: Introduction to Logistics”
Koyo Shobo, pp.iii-viii, 1-43, 231pp.
2018
ISBN 978-4-7710-3075-6 (in Japanese)

Practices of Luxury Branding – Strategies of 3.1 Phillip Lim, Panerai, Omega, and Richard Mille –

Practices of Luxury Branding – Strategies of 3.1 Phillip Lim, Panerai, Omega, and Richard Mille –
Nagasawa, Shin’ya (ed.), “Foreword,” “Chapter 2: Luxury Market of Mechanical Watches that Japan Developed”
Kaibundo Publishing, pp.i-vii, 47-106, 195pp.
2018
ISBN 978-1-4-5225672-6 (in Japanese)

Kansei/Affective Marketing of Companies in Ginza – Nippon Kodo, Ichibankan Tailor, Ginza Honeybee Project, and Albion –

Kansei/Affective Marketing of Companies in Ginza – Nippon Kodo, Ichibankan Tailor, Ginza Honeybee Project, and Albion –
Shin’ya Nagasawa, and Takao Someya (eds.), “Foreword,”
Doyukan, pp.iv-x, 261pp.
2018
ISBN 978-4-496-05302-3 (in Japanese)

Japanese ''Kodawari (elaboration)'' Seduces the World – Building the Cult Brands Adored by Enthusiastic Fans –

Japanese "Kodawari (elaboration)" Seduces the World – Building the Cult Brands Adored by Enthusiastic Fans –
Nagasawa, Shin'ya (ed.)
Kaibundo Publishing, 165pp.
2017
ISBN 978-4-303-72388-1(in Japanese)

Kapferer on Luxury – How Luxury Brands Can Grow Yet Remain Rare –

Kapferer on Luxury – How Luxury Brands Can Grow Yet Remain Rare –
Nagasawa, Shin'ya, "Foreword," In: Jean-Noël Kapferer (Nagasawa, Shin'ya, (sups. trans.))
Doyukan, pp.308-311, 311pp.
2017
ISBN 978-4-496-05245-3 (translated in Japanese)

Recent Trend in Decoration Technology for Plastics《Popular Edition》

Recent Trend in Decoration Technology for Plastics《Popular Edition》
Nagasawa, Shin’ya, “Chapter 2: Kansei Engineering and Luxury Decoration,” in Shohei Masui (sup.), Shin’ya Nagasawa, et al.
CMC Books, pp.16-27, 259pp.
2016
ISBN 978-4-7813-1121-0 (in Japanese)

Identity of HONDA and “WAI-GAYA”

Identity of HONDA and “WAI-GAYA”
Nagasawa, Shin’ya (ed.), Ryutaro Kino
Doyukan
2016
ISBN 978-4-496-05205-7 (in Japanese)

Secrets of Louis Vuitton – Why Louis Vuitton is tough in Hard Times? –

Secrets of Louis Vuitton – Why Louis Vuitton is tough in Hard Times? –
Nagasawa, Shin’ya (Wan Yan-Ming, Sun Pan-He, Jiang Zhiqing, et al. trans.)
Dong Hua University Press (Shanghai), 200pp.
2016
ISBN 978-7-5669-1069-1 (translated in Chinese)

The SAGE Encyclopedia of Quality and the Service Economy (Book Chapter)

The SAGE Encyclopedia of Quality and the Service Economy (Book Chapter)
Nagasawa, Shin'ya, "Brand Management," In: Su Mi Dahlgaard-Park ed., Mitsuo Nagamachi, Shin'ya Nagasawa, et al.
SAGE Publications, pp.39-43, 1008pp.
2015
ISBN 978-1-4-5225672-6

Building Strongest Brands Those Can Be Sold Regardless of Their Highest Prices – Challenges to Luxury Brands from Japan

Building Strongest Brands Those Can Be Sold Regardless of Their Highest Prices – Challenges to Luxury Brands from Japan
Nagasawa, Shin'ya
Doyukan, 256pp.
2015
ISBN 978-4-496-05135-7 (in Japanese)

Priceless Brand Strategy of Local Industries – Building Kansei Value in Asahi Shuzo, Snow Peak, Zenith, and Hublot –

Priceless Brand Strategy of Local Industries – Building Kansei Value in Asahi Shuzo, Snow Peak, Zenith, and Hublot –
Nagasawa, Shin'ya, and Osamu Nishimura
Koyo Shobo, 218pp.
2015
ISBN 978-4-7710-2643-8 (in Japanese)

Branding Rental Condominium through Community Designing – Building Customer Experience at Glamour Share-Houses –

Branding Rental Condominium through Community Designing – Building Customer Experience at Glamour Share-Houses –
Nagasawa, Shin'ya, and Rieko Komiya
Koyo Shobo, 184pp.
2015
ISBN 978-4-7710-2630-8 (in Japanese)

Creation of Japan Brand: Transcript of Lectures at Waseda Business School, Epoch, Snow Peak, and Shochiku

Kansei Marketing of Amusement Business: Transcript of Lectures at Waseda Business School, Epoch, Snow Peak, and Shochiku
Nagasawa, Shin'ya, "Foreword," "Appendix: Kanjincho," in Shin'ya Nagasawa (ed.)
Doyukan, pp.iv-xiii, 191-198, 198pp.
2015
ISBN 978-4-496-05118-0 (in Japanese)
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