Paper on Cross-Border M&A and Brand Strategy
Author: Toshihiro Ichida
Affiliation: School of Commerce, Waseda University in Tokyo
Title: Cross-Border Mergers and Branding Strategies of the Multinational Firms
The link to the paper paper.pdf with figures.ppt
This paper is presented at
APTS (The Asia Pacific Trade Seminars) 2009 meeting in the University of Hong Kong
ETSG 2009 meeting in Rome, Italy
MidWest International Economics Group 2009 meeting in Penn State Univeristy.
The author acknowledges the financial support of the government of Japan (Japan Society for the Promotion of Science) via Grant-in-Aid for Scientific Research KAKENHI (C) 20530220 and the research funding from Waseda University via Grant for Special Research Project 2008A-034. The author thanks comments by Taiji Furusawa, Jota Ishikawa, Martin Richardson and other participants at APTS (The Asia Pacific Trade Seminars) 2009 meeting in the University of Hong Kong and ETSG (European Trade Study Group) 2009 meeting held in the University of Rome Tor Vergata and MidWest International Economics Group 2009 meeting in Penn State Univeristy.