Paper for MidWest International Economics Group 2009 meeting in Penn State

Author: Toshihiro Ichida
Affiliation: School of Commerce, Waseda University in Tokyo
Title:
Cross-Border Mergers and Branding Strategies of the Multinational Firms

The link to the paper : ichida-crossborder2009sep.pdf

Figures 1-3: Fig-CB2009SEP.ppt

Link to power point slides: Cross-Border2009bSEP.ppt